Hello everyone,

What occurred on Melba's side in March? (Reminder February 2024)

• As we are scaling our acquisition, we are facing important limitations from Meta as we can’t advertise our app directly, which increases our CAC more than we expected.
• Our priority N°1 becomes to find a good contact at Meta / an agency that can help us unlock the situation and have our app removed from restrictions.
• We have been selected to join the Hummelnest Accelerator (Austria) among +400 applications, they might complete the fundraising in the next 6 months
• Still have newcomers on the SPV that we might close end of April instead

<aside> 💡 Do you have friends who work at Meta ? Do you know big ad agencies that have good relationships with Meta ?

</aside>

March 2024 Metrics:

• €28k in revenue (+6% MoM)
• 16,693 new couples registered on the app, and 418 new premium users, resulting in a conversion rate of 2.66%.
• €83 customer acquisition cost for premium users, leading to a 82% return on ad spend within 7 days. Explained by Meta limitations.

Quote of the month : “Pourquoi on aime ? Parce qu’au delà du jeu érotique, l’app Melba favorise la communication entre les 2 partenaires” - Elle Magazine

Highlights of the month

• [Acquisition] Meta limitations: from the beginning our app has limited advertising capabilities - we can only build complicated funnels, do limited tests, etc… As we are scaling our budget, this limitation is clearly downgrading our CAC performance.
• [Acquisition] We have selected a partner to launch Whitelisted campaigns on Meta (means it’s not Melba who advertise but a media like Elle or Biba), in the middle of negotiations
• [Product] We have developed 30+ pieces of content not relative to sexuality but to other dimensions of intimacy : romance / friendship / teamwork. This shift might help us being accepted my Meta