Hello everyone,

What happened at Melba in June? (Reminder May 2024)

• It’s our first month with positive Net Contribution Margin ! (thanks to a good improvement of our CAC) > we are now scaling our budget.
• Our new on demand experience module has increased our activation rate by +20%.
• It’s a wrap! We just ended our participation to the Transformation Lighthouse incubator, with a possibility of extra investment.

<aside> 💡 We are looking for new English speaking and French speaking comedians, for social media ads.

</aside>

(You can also read this shareholders' review on Notion)

June 2024 Metrics:

• €10.426 in contribution margin (vs. -7.344€ in May, first positive month!).
• €42k in revenue (-5% MoM).
• 15k new couples installed the app, and 654 new premium users, resulting in a conversion rate of 4,36%.
• €44 customer acquisition cost for premium users (-36,61% MoM), leading to a 127% return on ad spend within 7 days.

Highlights of the month:

• [Acquisition] Creative testing on Meta is improving a lot - we succeed to get one winner ad per new test campaign, but we still not have THE winner ad.