Hello everyone,

What happened at Melba in May? (Reminder April 2024)

• 🎉 After Meta removed all restrictions on our ad accounts, we’ve been focusing on testing this channel and we lowered our CAC from 100€ to less than 60€.
• Our objective : reach ROAS D7 at +130% in following weeks
• We believe we have strong levers of improvement by increasing creative testing velocity

<aside> 💡 Looking for a new editor/motion designer and an advertising copywriter

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<aside> 💡 Is any of you passionate about data & algorithm and wants to brainstorm with us about “how do we create an on-demand experience generator and gather the right resources for this project?” 😊

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(You can also read this shareholders' review on Notion)

May 2024 Metrics:

• €44k in revenue (+47% MoM)
• 26k new couples installed the app, and 763 new premium users, resulting in a conversion rate of 2.83%.
• €64 customer acquisition cost for premium users, leading to a 106**% return on ad spend within 7 days**.

Highlights of the month:

• [Acquisition] We are having pretty good results with advertising Whitelisting with Biba, will test new media next months.
• [Acquisition] We have validated 50k credit with Google to start testing advertising.